It’s official! Riley Green is a brand ambassador for GILDAN. He’d been playfully teasing his debut as an underwear model for the last couple of months.

The campaign launched on 08/06/23. Of course, there are shirtless pics of RG, but my favorite is this video where his agent gets him “the GILDAN Underwear deal you wanted.”

Riley thinks he’s going to model underwear and trains hard to get in shape in just 30 days. Think Rocky! But instead, he is asked to stand by the “hay bales” while other models show the product!

Here’s another video where it shows Riley getting dressed for a show and then walking out on stage.

Here is the original announcement from GILDAN on Facebook. Just so happened it was on National Underwear Day! Yeah, who knew?

Riley will model and wear Gildan T-shirts, underwear & socks while backstage, onstage, working out, or just chilling at home. There are plans for more videos and plenty of RG social media content.

Photo Credit: facebook.com/GildanOnline/

jc